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Effects of repatriations risk on the choice of entry modes used by US manufacturing firms in LDCs

Okoroafo, Sam C. - In: Journal of global marketing 3 (1989) 2, pp. 25-41

Persistent link: https://www.econbiz.de/10001098467

An assessment of critical factors affecting modes of entry substitution patterns in foreign product markets

Okoroafo, Sam C. - In: Journal of global marketing 3 (1990) 3, pp. 87-103

Persistent link: https://www.econbiz.de/10001098469

Quality of international business journals : do differential perceptions by areas of research interest make a difference?

Okoroafo, Sam C. - In: Journal of teaching in international business 2 (1990) 1, pp. 43-54

Persistent link: https://www.econbiz.de/10001106917

The status and prospects for success of recent economic reform policies in Sub-Sahara African nations

Okoroafo, Sam C. - In: Journal of economics and international relations : a … 3 (1990) 2, pp. 121-130

Persistent link: https://www.econbiz.de/10001115188

Firm performance in a liberalized environment : empirical evidence from a developing country

Okoroafo, Sam C. - In: Journal of business research : JBR 28 (1993) 3, pp. 175-189

Persistent link: https://www.econbiz.de/10001149604

A managerial approach to predicting countertrade demands by developing countries

Okoroafo, Sam C. - In: Journal of global marketing 6 (1992) 1, pp. 171-183

Persistent link: https://www.econbiz.de/10001138614

Positioning strategies of high-tech products : cross-cultural moderating effects of ethnocentrism and cultural openness

Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C. - In: Journal of Product & Brand Management 29 (2019) 3, pp. 369-385

Purpose: This study aims to extend current research efforts by utilizing the institutional theory to propose cross-cultural-based asymmetrical moderating effects of ethnocentrism and cultural openness on the effectiveness of global, foreign and local consumer culture brand positioning...

Persistent link: https://www.econbiz.de/10012187490

Hotels in China : a comparison of indigenous and subsidiaries strategies

Okoroafo, Sam C.; Koh, Anthony; Liu, Lulu; Jin, Xuemei - In: Journal of management research 2 (2010) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10003919973

Consumer culture brand positioning strategies : an experimental investigation

Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C. - In: The journal of product & brand management 20 (2011) 1, pp. 48-57

Persistent link: https://www.econbiz.de/10009007095

Generational perspectives of the export behavior of family businesses

Okoroafo, Sam C.; Perryy, Morys - In: International journal of economics and finance 2 (2010) 3, pp. 15-24

Persistent link: https://www.econbiz.de/10009313368