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Co-creating value in the dyadic relationships of small and large firms in the agri-food sector

Ngugi, Isaac K. - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 52-68

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The effects of NCPB marketing policies on maize market prices in Kenya

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Relational capabilities for value co-creation and innovation in SMEs

Ngugi, Isaac K.; Johnsen, Rhona E.; Erdélyi, Peter - In: Journal of small business and enterprise development 17 (2010) 2, pp. 260-278

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The role of internal branding in nonprofit brand management : an empirical investigation

Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339

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Behaviour of bank share prices and their impact on national stock market indices : comparing countries at different levels of economic development during recessionary and non-reces...

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M-Pesa : a renowned disruptive innovation from Kenya

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Consumer behaviour in food and healthy lifestyle : a global perspective

Ngugi, Isaac K.; O'Sullivan, Helen; Osman, Hanaa - International Food Information Service - 2020

Introduction to Consumer Behaviour and Overview of the Global Food and Drink Sector -- Models of consumer behaviour and holistic healthy lifestyle -- Consumer perceptions in food and drink -- Consumer learning and memory in food and drink -- Motivation and involvement in food and drink --...

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Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK

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The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand

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Key success factors of small businesses

Ritchie, George; Komo, Lilian W.; Ngugi, Isaac K. - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 86-100

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