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Factors affecting mobile advertising
Vatanparast, Ramin - In: Handbook of research on mobile marketing management, (pp. 58-76). 2010
Persistent link: https://www.econbiz.de/10003919340
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Performance-Marketing
Thomas, Wolfgang - 2007
Persistent link: https://www.econbiz.de/10003551993
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Crossmedia : Integration von Online und Offline im Dialogmarketing
Holland, Heinrich; Wengerter, Lena - In: Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …, (pp. 65-92). 2012
Persistent link: https://www.econbiz.de/10009559280
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Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan; Yılmaz, Çengiz; Toker, Aysegul - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
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Optimizing direct response in Internet display advertising
Aksakallı, Vural - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 229-240
Persistent link: https://www.econbiz.de/10009730246
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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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Social networks, personalized advertising, and privacy controls
Tucker, Catherine - In: Journal of marketing research : JMR 51 (2014) 5, pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
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Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu; Shin, Wonsun - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan; Lobschat, Lara; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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The Tip of the Iceberg of Misleading Online Advertising; Comment on 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion : A Content Analysis of FDA Warning Lett...
Mintzes, Barbara - 2016
Kim's overview of Food and Drug Administration (FDA) regulatory actions from 2005 to 2014 is a comprehensive analysis of the US regulatory experience with online direct-to-consumer advertising (DTCA) of prescription medicines. This experience is of relevance internationally as online DTCA...
Persistent link: https://www.econbiz.de/10012994980