Emotions, Advertising and Consumer Choice -- Table of Contents -- FOREWORD -- PART I - Emotions in Consumer Choice -- CHAPTER I: The Origin of Consumer Choice Theory -- 1. Marketing Theory -- 2. Early Consumer Behaviour Research -- 3. Consumer Behaviour as a Discipline -- 4. The Content of the...

Cover -- Title Page -- Copyright Page -- Contents -- Preface -- 1. The Rise of a Corporate Culture: Early Consumer Response -- 2. Advertising Challenged: The Creation of Consumers' Research Inc. and the Rise of the 1930s Consumer Movement -- 3. The Drive for Federal Advertising Regulation,...

Intro -- Contents -- Preface -- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty:...

COVER -- CONTENTS -- BASIC CONCEPTS OF PROMOTION AND COMMUNICATION -- FUNDAMENTALS OF ADVERTISING -- ADVERTISING RESEARCH -- MARKETING AND ADVERTISING PLANNING -- ADVERTISING AGENCY -- MARKET ANALYSIS: SEGMENTATION AND TARGETING -- CREATIVITY, CREATIVE STRATEGY AND COPYWRITING -- ART DIRECTION...

Table of Contents -- The Industry at a Glance -- The Industry -- Overview -- The Bottom Line -- Inside an Advertising Agency -- The Making of an Ad -- Inside a Public Relations Agency -- The Making of a PR Campaign -- Industry Rankings -- Inside the Advertising Industry -- How the Advertising...

Advertising has a powerful impact on Australian society. It influences the public's consumer preferences and also helps shape society's values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in...

Intro -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Exotic Panoramas and Local Color: Commercial Exhibitions and Colonial Expositions -- 2. Impressions of Others: Allegorical Clichés, Panoptic Arrays, and Popular Savagery -- 3. Masters of the Modern Exotic -- 4....

This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and...

In what was a golden age of British advertising, the notion of the ''peacock male'' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production,...