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Entscheidungsmodelle der Werbu...
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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National Bureau of Economic Research
58
Springer Fachmedien Wiesbaden
38
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
8
Europäische Kommission / Generaldirektion Justiz und Verbraucher
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
OECD
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Akademie für Raumforschung und Landesplanung
4
Axel Springer Verlag, Marketing Anzeigen
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Bundesstelle für Außenhandelsinformation <Köln>
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Confederation British Industry
4
De Gruyter Oldenbourg
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FAO
4
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4
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4
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4
Strategic Planning Society
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
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Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Management science : journal of the Institute for Operations Research and the Management Sciences
92
European journal of operational research : EJOR
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
SpringerLink / Bücher
62
International journal of internet marketing and advertising : IJIMA
60
NBER working paper series
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
49
Journal of current issues and research in advertising
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Europäische Hochschulschriften / 5
44
Marketing : ZFP ; journal of research and management
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
CESifo working papers
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Advertising theory
31
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ECONIS (ZBW)
14,335
USB Cologne (EcoSocSci)
1,959
EconStor
78
USB Cologne (business full texts)
52
ArchiDok
32
RePEc
19
BASE
10
OLC EcoSci
7
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11
Zielorientierte Werbeplanung - ein Stück Marketingpraxis
Berghäuser, Bernt
- In:
Von der Marketing-Strategie zur Planung des …
,
(pp. 19-29)
.
1984
Persistent link: https://www.econbiz.de/10003489160
Saved in:
12
Verbrauchsforschung und Werbeplanung [1953]
Bergler, Georg
- In:
Beiträge zur Absatz- und Verbrauchsforschung
,
(pp. 247-257)
.
1957
Persistent link: https://www.econbiz.de/10003489808
Saved in:
13
The choice of media
Bertier, P.
;
Marc, Marcel
- In:
ESOMAR WAPOR congress : [papers
,
(pp. 715-737)
.
1967
Persistent link: https://www.econbiz.de/10003490927
Saved in:
14
La méthode electre II : une application au media-planning ; the electre II method, an application to media planning
Roy, B.
;
Bertier, P.
- In:
Operational research : OR ; proceedings of the IFORS …
(
1973
),
pp. 291-302
Persistent link: https://www.econbiz.de/10003490937
Saved in:
15
Reflexions on the concept of a general marketing model
Bertier, Patrice
- In:
European marketing research review
4
(
1969
)
2
,
pp. 75-96
Persistent link: https://www.econbiz.de/10003490947
Saved in:
16
Werbeplanung in Theorie und Praxis
Berndt, Ralph
-
1988
Persistent link: https://www.econbiz.de/10003491001
Saved in:
17
Die Werbeträger-Analyse in der Werbeplanung
Alpers, Heinz L.
- In:
Der Marktforscher : Marktforschung, Absatzforschung, …
3
(
1959
),
pp. 94-96
Persistent link: https://www.econbiz.de/10003467881
Saved in:
18
Media selection by mean-variance analysis
Kluyver, C. A. de
- In:
European journal of operational research : EJOR
5
(
1980
)
2
,
pp. 112-117
Persistent link: https://www.econbiz.de/10003604034
Saved in:
19
Medien für die Produktwerbung
Koppelmann, Udo
- In:
WISU-Studienblatt
13
(
1984
)
11
,
pp. 504-508
Persistent link: https://www.econbiz.de/10003606765
Saved in:
20
A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S.
- In:
Management science : journal of the Institute for …
25
(
1979
)
9
,
pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
Saved in:
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