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Positioning and differentiation by using brand personality attributes : do mission and vision statements contribute to building a unique corporate identity?
Ingenhoff, Diana; Fuhrer, Tanja - In: Corporate communications : an international journal 15 (2010) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10003943664
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Corporate communications in China : a preliminary study
Ying, Fan - In: Contemplating corporate marketing, identity and …, (pp. 122-131). 2010
Persistent link: https://www.econbiz.de/10008658055
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"Our mission and our values" : an approach to Russian Banks' communication strategies
Cotta Ramusino, Paola - In: Discourse, communication and the enterprise : genres …, (pp. 235-254). 2011
Persistent link: https://www.econbiz.de/10009011295
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Companies' websites as vehicles for expressing corporate identity : a case study on the use of English as a Lingua Franca
Poppi, Franca - In: Discourse, communication and the enterprise : genres …, (pp. 131-148). 2011
Persistent link: https://www.econbiz.de/10009011327
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Perceptions and attitudes toward corporate website presence and its use in investor relations in the Jordanian context
AbuGhazaleh, Naser M.; Qasim, Amer; Haddad, Ayman E. - In: Advances in accounting : a research annual 28 (2012) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10009570918
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Examining how industries engage the media : comparing American and German agricultural associations' web sites
Wang, Meredith L.; Waters, Richard D. - In: Journal of communication management : an international … 16 (2012) 1, pp. 20-38
Persistent link: https://www.econbiz.de/10009570948
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Perception of stakeholders on web-based corporate reporting practices
Gakhar, Divya Verma - In: Journal of advances in management research : JAMR 9 (2012) 1, pp. 64-76
Persistent link: https://www.econbiz.de/10009574675
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Stock price reaction to non-financial news in European Technology Companies
Fernández, Beatriz Cuellar; Callén, Yolanda Fuertes; … - In: European accounting review 20 (2011) 1, pp. 81-111
Persistent link: https://www.econbiz.de/10009155832
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Revisiting strategic communication's past to understand the present : examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites
Waters, Richard D.; Lemanski, Jennifer L. - In: Corporate communications : an international journal 16 (2011) 2, pp. 150-169
Persistent link: https://www.econbiz.de/10009159243
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The social responsibility of the top 100 Romanian companies : an analysis of corporate websites
Băleanu, Tamara Eugenia; Chelcea, Liviu; Stancu, Alin - In: Amfiteatru economic : an economic and business research … 13 (2011) 29, pp. 235-248
Persistent link: https://www.econbiz.de/10009261617