This paper deals with the rationales which prevail in the organisation of the communication function of international companies, ie the reasons which govern this organisation and the principal patterns and underlying conceptions of corporate communication. Beyond the logic or absence of logic in...

Practicing managers and academicians have described a variety of elements of the just‐in‐time (JIT) implementation process. Reports a survey to determine which of these elements are critical to success in JIT implementation. The survey of 114 JIT users related the importance of these...

A few suppliers to manufacturers are now working to build brand preference or consumer franchise. Discusses the success of NutraSweet in obtaining long‐term supply contracts, despite patent expiration; it can be attributed to building such consumer franchise successfully through an ingredient...