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Be there or be square

In: Strategic Direction 27 (2011) 10, pp. 9-11

Purpose – This paper aims to consider the factors contributing to the successful marketing of one‐off special events. Design/methodology/approach – Uses a case study of Festival Melbourne 2006, a multi‐site, multi‐activity sporting and cultural event, to investigate ways of increasing...

Persistent link: https://www.econbiz.de/10015010654

Global brand planning (establishing a global brand presence by gathering information about all the relevant markets)

Baskin, M. - In: Strategic Direction 27 (2011) 7

Persistent link: https://www.econbiz.de/10015011720

A cocktail of opportunity (why a recession is not the time to trim brand portfolios)

In: Strategic Direction 28 (2011) 1

Persistent link: https://www.econbiz.de/10015011788

Taming the dragon (the rewards and obstacles facing western marketers in China)

In: Strategic Direction 28 (2011) 1

Persistent link: https://www.econbiz.de/10015011789

Your mission is to turn spies into special agents (how UK brands have experienced hacking security breaches as a form of consumer espionage)

In: Strategic Direction 28 (2011) 1

Persistent link: https://www.econbiz.de/10015011793

Made to measure up to professional standards (extension of the DIY concept to consumers using new self-service brands)

In: Strategic Direction 28 (2011) 1

Persistent link: https://www.econbiz.de/10015011794

A cocktail of opportunity (why a recession is not the time to trim brand portfolios)

In: Strategic Direction 28 (2011) 1

Persistent link: https://www.econbiz.de/10015011795

Analyse the future (data integration for improved market forecasting)

Jain, A. - In: Strategic Direction 28 (2012) 3

Persistent link: https://www.econbiz.de/10015011824

Sports sponsorship moves into the fast lane (strategic marketing issues involved in UK sports sponsorship)

Barnett, M. - In: Strategic Direction 28 (2012) 7

Persistent link: https://www.econbiz.de/10015011867

Mighty emperors of the east jumping wall to the west (Chinese brands take off in the west)

In: Strategic Direction 29 (2013) 4

Persistent link: https://www.econbiz.de/10015011954

A service of the