1. The Improbably Surge of Corporate China -- 2. What Is in a Great Company? -- 3. Does ROIC Apply to Corporate China? -- 4. The “Great” Hope Struggles -- 5. It Is Also About Corporate Governance -- 6. The Perils of Diversification -- 7. Shake up the Foundations -- 8. The Beginning of A...

1. The need for the ROI methodology in the meetings and events industry -- 2. The ROI methodology : a brief overview -- 3. The alignment : defining needs and objectives -- 4. Measuring inputs and indicators -- 5. Measuring reaction and perceived value -- 6. Measuring learning and confidence --...