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How Biased Household Inventory Estimates Distort Shopping and Storage Decisions

Chandon, Pierre; Wansink, Brian - In: Journal of marketing 70 (2006) 4, pp. 118-135

Persistent link: https://www.econbiz.de/10007278447

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers

Ordabayeva, Nailya; Chandon, Pierre - In: Journal of Consumer Research 38 (2011) 1, pp. 27-27

It is widely believed that increasing the equality of material possessions or income in a social group should lead people at the bottom of the distribution to consume less and save more. However, this prediction and its causal mechanism have never been studied experimentally. Five studies show...

Persistent link: https://www.econbiz.de/10009321399

A Benefit Congruency Framework of Sales Promotion Effectiveness

Chandon, Pierre; Wansink, Brian; Laurent, Gilles - In: Journal of marketing 64 (2000) 4, pp. 65-81

Persistent link: https://www.econbiz.de/10005954979

When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Consumption Incidence and Quantity

Chandon, Pierre; Wansink, Brian - In: Journal of marketing research : JMR 39 (2002) 3, pp. 321-335

Persistent link: https://www.econbiz.de/10006653471

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Chandon, Pierre; Hutchinson, J.Wesley; Bradlow, Eric T.; … - In: Journal of marketing 73 (2009) 6, pp. 1-17

Persistent link: https://www.econbiz.de/10008328604

Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences

Chandon, Pierre; Ordabayeva, Nailya - In: Journal of marketing research : JMR 46 (2009) 6, pp. 739-754

Persistent link: https://www.econbiz.de/10008340010

The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Chandon, Pierre; Wansink, Brian - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 301-314

Persistent link: https://www.econbiz.de/10007861087

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

Chandon, Pierre; Wansink, Brian - In: Journal of marketing research : JMR 44 (2007) 1, pp. 84-99

Persistent link: https://www.econbiz.de/10007596663

Consumer research on sales promotions: A state-of-the-art literature review

Chandon, Pierre - In: Journal of marketing management : MM 11 (1995) 5, pp. 419-442

Persistent link: https://www.econbiz.de/10007006645

When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms

Chandon, Pierre; Smith, Ronn J; Morwitz, Vicki G; … - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 420-431

Persistent link: https://www.econbiz.de/10009335188