Showing 11 - 20 of 131
Purpose: The purpose of this paper is to propose a model which structures and links different types of efficient consumer response (ECR) measures; it does so by considering the use of both quantitative or ‘hard’ and qualitative or ‘soft’ measures in ECR, emphasizing the importance and...
Persistent link: https://www.econbiz.de/10009465910
This paper attempts to contribute to a more thorough understanding of the on-site (in vivo) evaluation of retail agglomerations once shoppers have already made their destination choices. To address this issue, a modification of more conventional concepts of retail attractiveness that considers...
Persistent link: https://www.econbiz.de/10009465933
Purpose – The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill-in or major trips to buy groceries. By doing so, we take intoconsideration that consumers patronise multiple (store based) formats depending on the shopping...
Persistent link: https://www.econbiz.de/10009465947
Purpose: The purpose of this paper is to develop a conceptual model that includes drivers of supply chain management (SCM) adoption and execution identified in the literature, provide a set of measurement scales that operationalise constructs within this model, empirically verify a hierarchical...
Persistent link: https://www.econbiz.de/10009465950
This paper critically evaluates the proposed structure and contents of a frequentlydiscussed Category Management (CM) model in the Efficient Consumer Response (ECR) context. Based on this we present an extensive empirical study where the datafrom a survey of 202 household representatives are...
Persistent link: https://www.econbiz.de/10009465982
This paper focuses on the impact of hedonic and utilitarian values of shopping on retail agglomeration patronage issues, in particular on shopping behaviour and the perception of retail agglomerations. Our empirical study is based on a discussion of agglomerations’ potential to attract...
Persistent link: https://www.econbiz.de/10009465984
Retail and service enterprises seek benefits and synergies from locating their stores within retail agglomerations, such as shopping streets and malls. The aim of this paper is to identify the main drivers of such synergetic or ‘agglomeration effects’ for tenants. A literature review reveals...
Persistent link: https://www.econbiz.de/10009465985
Handelsunternehmen präsentieren sich als ein Set von zu erfüllenden Marketing- und Logistikaufgaben. Dementsprechend ist der Anteil der Marketing- und Logistikkosten an den Gesamtkosten eines Handelsunternehmens hoch. Im Mittelpunkt der vorliegenden Untersuchung rücken jedoch die...
Persistent link: https://www.econbiz.de/10009480878
Purpose: The purpose of this study is to identify specific qualifications and competences required within the field of logistics and supply chain management from the perspective of lifelong learning and hierarchical level. It also reveals a hierarchy level-specific job profile for logistics and...
Persistent link: https://www.econbiz.de/10012079666
Persistent link: https://www.econbiz.de/10003757756