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The impact of infectious disease cues on visual pattern-seeking

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Shop until you drop? : an exploratory analysis of mall experiences

Gilboa, Shaked; Vilnai-Yavetz, Iris - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 239-259

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Kundenorientierte Einkaufszentrengestaltung

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Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls

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Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses,...

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Store atmospherics : a multisensory perspective

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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries

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perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it … Advertising’s Contribution to Consumer Self-Empowerment Target Groups Researchers and students in the fields of marketing, media …, Austria. …

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Negative effects of ambient scents on consumers' skepticism about retailer's motives

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Ambient scent and consumer behavior : a field study in a florist's retail shop

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