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The impact of price bundling on the evaluation of bundled products : does it matter how you frame it?
Hähnchen, Anjulie; Baumgartner, Bernhard - In: Schmalenbach business review : sbr 72 (2020) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10012429647
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Determinants of willingness to pay for traditional bundles : a study from India
Patel, Shivan Sanjay; Pandey, Shivendra Kumar; Sharma, … - In: International journal of emerging markets 18 (2023) 7, pp. 1697-1718
Persistent link: https://www.econbiz.de/10014333922
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Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 21 (2014) 3, pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches …
Persistent link: https://www.econbiz.de/10000682179
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Evaluating multidimensional prices in the bundling context
Herrmann, Andreas; Wricke, Martin - In: Optimal bundling : marketing strategies for improving …, (pp. 237-251). 1999
Persistent link: https://www.econbiz.de/10001425135
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Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas; Huber, Frank; Higie Coulter, Robin - In: Optimal bundling : marketing strategies for improving …, (pp. 253-267). 1999
Persistent link: https://www.econbiz.de/10001425139
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Der Einfluss von Defaults auf das Konsumentenverhalten : experimentelle Studien zu Versicherungsentscheidungen
Grösch, Michaela - 2020
Persistent link: https://www.econbiz.de/10012522355
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An application of additive and multiplicative conjoint analysis models in explaining consumer price utility structures
Anttila, Mai; Möller, Kristian - 1981
Persistent link: https://www.econbiz.de/10001840760
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Planung von Bündelangeboten aus Fest- und Mobilfunknetzdiensten für Privatkunden : Grundlagen und aktuelle empirische Befunde
Gerpott, Torsten J. - In: Controlling : Zeitschrift für erfolgsorientierte … 20 (2008) 11, pp. 577-584
Persistent link: https://www.econbiz.de/10003770417