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Die Verkaufsförderung als Kooperationsbereich zwischen Markenartikelindustrie und Lebensmitteleinzelhandel : Inhalte und Gestaltungsmöglichkeiten im Rahmen von Efficient Consumer R...

Kotschi, Bernd - 2003 - Als Ms. gedr.

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In-store media and distribution channel coordination

Dukes, Anthony; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 94-107

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Promoting impulse buying by allocating retail shelf space to grouped product categories

Flamand, Tulay; Ghoniem, Ahmed; Maddah, Bacel - In: Journal of the Operational Research Society : OR 67 (2016) 7, pp. 953-969

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In-Store Media and Distribution Channel Coordination

Dukes, Anthony J.; Liu, Yunchuan - 2015

We study the effects of retailer in-store media on distribution channel relationships. With modern communication technology, retailers can open in-store media (ISM) in their stores and allow manufacturers to advertise in-store. We show that ISM has an important role in coordinating a...

Persistent link: https://www.econbiz.de/10014212856