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Defining interactive social media in an educational context
Grover, Aditi; Stewart, David W. - In: Cutting-edge social media approaches to business …, (pp. 7-38). 2010
Persistent link: https://www.econbiz.de/10008810877
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Social media tools : what our universities doing?
Grover, Aditi; Stewart, David W. - 2011
Persistent link: https://www.econbiz.de/10011930423
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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The application and misapplication of factor analysis in marketing research
Stewart, David W. - 2009
Persistent link: https://www.econbiz.de/10003794436
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Marketing accountability : linking marketing actions to financial results
Stewart, David W. - In: Journal of business research : JBR 62 (2009) 6, pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
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New and improved! : a look at the future
Stewart, David W. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10003485042
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The purpose of university education
Stewart, David W. - In: The psychologist-manager journal : official journal of … 13 (2010) 4, pp. 244-250
Persistent link: https://www.econbiz.de/10008823187
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How marketing contributes to the bottom line
Stewart, David W. - In: Journal of advertising research 48 (2008) 1, pp. 94-105
Persistent link: https://www.econbiz.de/10003688987
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The application and misapplication of factor analysis in marketing research
Stewart, David W. - 2007
Persistent link: https://www.econbiz.de/10003541156
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The evolution of market research
Stewart, David W. - In: The SAGE handbook of marketing theory, (pp. 74-88). 2010
Persistent link: https://www.econbiz.de/10003923087