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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188

Persistent link: https://www.econbiz.de/10012656822

The Effect of Brand Perception, Reputation and Personality on the Brand Loyalty : The Case Study of Turk Telecom

Butkhuzi, Natia - 2019

studying the factors influencing brand loyalty in the Turkish Telecommunication industry represented by Turk Telecom.To define … the quality of influence, three indicators were examined: brand perception, brand personality, brand reputation. The … that brand perception, brand personality, brand reputation have a significant influence on brand loyalty, so taking Turk …

Persistent link: https://www.econbiz.de/10012859948

Collective brand reputation

Nocke, Volker; Strausz, Roland - 2021

Persistent link: https://www.econbiz.de/10012430342

The effect of the CEO media coverage on corporate brand equity : evidence from Poland

Górska, Anna; Mazurek, Grzegorz - In: Oeconomia Copernicana 12 (2021) 2, pp. 499-523

Persistent link: https://www.econbiz.de/10012616040

Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...

Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C.; … - In: International studies of management and organization 47 (2017) 3, pp. 240-257

Persistent link: https://www.econbiz.de/10011734538

The CEO branding mix

Fetscherin, Marc - In: Journal of business strategy 36 (2015) 6, pp. 22-28

Persistent link: https://www.econbiz.de/10011594972

Expanding branding : effects of multiple brand types on organizational attractiveness

Wu, Lusi; Dineen, Brian R. - In: Chinese management studies 17 (2023) 6, pp. 1346-1367

Persistent link: https://www.econbiz.de/10014482662

Brand new : how visual context shapes initial response to logos and corporate visual identity systems

Wertz, Robert A. - In: The journal of product & brand management 32 (2023) 8, pp. 1388-1398

Persistent link: https://www.econbiz.de/10014485578

Where, when, and who : corporate social responsibility and brand value : a global panel study

Pope, Shawn; Kim, Jimi - In: Business & society 61 (2022) 6, pp. 1631-1683

Persistent link: https://www.econbiz.de/10013268194

Brand or regular manufacturer? Influencers' product selection strategies under reputation risk

Du, Shaofu; Dong, Qi; Peng, Jing; Nie, Tengfei - 2022

manufacturers who claim that their product has both basic and additional features (premium product). The brand manufacturer’s (BM …

Persistent link: https://www.econbiz.de/10014085387

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