Where, when, and who : corporate social responsibility and brand value : a global panel study
Year of publication: |
2022
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Authors: | Pope, Shawn ; Kim, Jimi |
Published in: |
Business & society. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1552-4205, ZDB-ID 2011154-X. - Vol. 61.2022, 6, p. 1631-1683
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Subject: | brand architecture | Brand Finance | brand identity | brand value | corporate social responsibility | explicit CSR | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenartikel | Brand |
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