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Die Entwicklung der Konzeption für ein branchenbezogenes computergestütztes Vertriebs-Informationssystem
Ries, Thomas - 1972
Persistent link: https://www.econbiz.de/10000156733
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Marketing
1986
Persistent link: https://www.econbiz.de/10000157049
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Partielle Marketing-Informationssysteme : Moduln für computergestützte Entscheidungen in Marketing, Verkauf, Vertrieb
Heinzelbecker, Klaus - 1977
Persistent link: https://www.econbiz.de/10000064525
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Systematische Absatzsteuerung durch AKSYS und PLANIS
Mink, Helmut; Schumeckers, Gerd - In: Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe 98 (1981) 6, pp. 212-217
Persistent link: https://www.econbiz.de/10003633218
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A basic marketing information system : a study in the economical use of computerized management information systems
Amstutz, Arnold E. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 373-392
Persistent link: https://www.econbiz.de/10003468721
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Marketing and the computer
Alderson, Wroe (contributor);  … - 1965 - [2. print.]
Persistent link: https://www.econbiz.de/10003470279
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Obtaining more effective distribution through computer usage
Jachson, Warren - In: Marketing harnesses the computer, (pp. 26-31). 1967
Persistent link: https://www.econbiz.de/10003584336
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Electronic computers, marketing models and "commercial management"
Perruche, L.; Jourdan, P. - In: Esomar congress (1968) 2, pp. 433-449
Persistent link: https://www.econbiz.de/10003591954
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The increasing role of computer programming in apparel marketing
Metz, Irving; Landis, Jack - In: Marketing harnesses the computer, (pp. 3-8). 1967
Persistent link: https://www.econbiz.de/10003614194
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Special considerations in using computers for international marketing
Sugg, W. R. - In: Marketing harnesses the computer, (pp. 38-40). 1967
Persistent link: https://www.econbiz.de/10003690569