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Introduction to the fashion business : global industry, unclear rules -- Creativity, authorship, design, and IP law -- US IP law : vibrant industry with little legal protection? -- European design rights : the perfect solution? -- Harmonization and its opposite (Brexit) -- Beyond IP : other...
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Dieser Titel ist nicht das 1. Buch zu Kreativitätstechniken und Design Thinking, vgl. J. Erbeldinger (ID-B 25/13), Jens-Uwe Meyer (ID-B 35/13), V. Sartorius (BA 3/10). Was macht es trotzdem besonders? In einem Werkzeugkasten werden 30 Methoden vorgestellt, mit deren Hilfe Führungskräfte,...
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