What factors determine a minority group's extent/pattern of assimilation with the mainstream population in a country … assimilation' propounded by Portes and Zhou (1993). Our key assumptions are: there exists cultural heterogeneity within a minority … group, minority members can shift their inherited culture traits to an extent, shifting culture traits closer to the …

"A book that examines the growing population of mixed minority-white backgrounds and society." …

Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation … Frequency Portrayal of Minority Models in Magazine Advertisements -- A Selected Bibliography on Marketing to African Americans …This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi …