"[This book] is a detailed scholarly resource that presents the latest findings in psychology in relation to electrophysiology. Featuring coverage on relevant topics including personality theories, temperament analysis, and evoked brain potentials, this is an important reference publication that...

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...