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The promise of marketing in hi...
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1
Instrumente des Hochschulmarketing
Reckenfelderbäumer, Martin
;
Kim, Seon-Su
- In:
Hochschulmarketing
,
(pp. 93-128)
.
2009
Persistent link: https://www.econbiz.de/10003839417
Saved in:
2
Hochschulmarketing : Aufgabenfelder und Institutionalisierung im Zeitalter des Medienbruches
Olbrich, Rainer
;
Albrecht, Patric
-
2009
Persistent link: https://www.econbiz.de/10003885156
Saved in:
3
Hochschulmarketing 2010 - Aktuelle Herausforderungen und Marketingansätze für deutsche Hochschulen
Reckenfelderbäumer, Martin
;
Kim, Seon-Su
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 181-215)
.
2006
Persistent link: https://www.econbiz.de/10003413955
Saved in:
4
Understanding university image : a structural equation model approach
Duarte, Paulo O.
;
Alves, Helena B.
;
Raposo, Mário
- In:
International review on public and nonprofit marketing …
7
(
2010
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10003979161
Saved in:
5
Marketing and communications in higher education
Smith, Kenneth
- In:
Higher education management and development : …
,
(pp. 209-221)
.
2010
Persistent link: https://www.econbiz.de/10003951664
Saved in:
6
Wissenschaftsmarketing : Dialoge gestalten
Merten, Wolfgang
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003875272
Saved in:
7
An examination of integrated marketing communication in US public institutions of higher education 7 Dawn M. Edmiston-Strasser
Edmiston-Strasser, Dawn M.
- In:
Journal of marketing for higher education
19
(
2009
)
2
,
pp. 142-165
Persistent link: https://www.econbiz.de/10003946593
Saved in:
8
Business-Kunden als Zielgruppe von Hochschulen : Theorie, Ergebnisse eines Eyetracking-Experimentes und Implikationen zur Gestaltung des Hochschul-Web-Auftrittes
Lackus, Manuela
;
Siems, Florian
;
Grund, Justyna
- In:
Evolution der Informationsgesellschaft : …
,
(pp. 197-218)
.
2011
Persistent link: https://www.econbiz.de/10009303881
Saved in:
9
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
10
The role of perceived market orientation in the higher education sector
Casidy, Riza
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
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