An examination of integrated marketing communication in US public institutions of higher education 7 Dawn M. Edmiston-Strasser
Year of publication: |
2009
|
---|---|
Authors: | Edmiston-Strasser, Dawn M. |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 19.2009, 2, p. 142-165
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Hochschule | Higher education institution | USA | United States |
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