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An empirical investigation on the role of market orientation in church participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, … - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10008736602
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Marketing a new African god : pentecostalism and material salvation in Ghana
Bonsu, Samuel K.; Belk, Russell W. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 305-323
Persistent link: https://www.econbiz.de/10008736604
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Role of nonprofit leaders in marketing, positioning, and public relations
Shalett, Robert - 2011
Persistent link: https://www.econbiz.de/10008809237
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Marketingplanung und Marketingstrategien sozialer und öffentlicher Unternehmen
Christa, Harald; Schellberg, Klaus - 2010 - 2. Aufl., Red.-Schluss: Okt. 2010
Persistent link: https://www.econbiz.de/10008823860
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Ziele und Elemente des Marketings sozialer und öffentlicher Unternehmen
Christa, Harald; Schellberg, Klaus - 2010 - 2. Aufl., Red.-Schluss: Okt. 2010
Persistent link: https://www.econbiz.de/10008823861
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Operationalizing the marketing concept : achieving market orientation in the nonprofit context
Padanyi, Paulette - In: The Routledge companion to nonprofit marketing, (pp. 11-27). 2008
Persistent link: https://www.econbiz.de/10003592264
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Marketing strategies and portfolio analyses
Krug, Kersti; Weinberg, Charles B. - In: The Routledge companion to nonprofit marketing, (pp. 75-91). 2008
Persistent link: https://www.econbiz.de/10003592595
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Marketing and religion
Mottner, Sandra - In: The Routledge companion to nonprofit marketing, (pp. 92-107). 2008
Persistent link: https://www.econbiz.de/10003592607
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609467