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Efficacy of an HIV testing campaign's messages for African American women
Uhrig, Jennifer D.; Davis, Kevin C.; Fraze, Jami; … - In: Health marketing quarterly 29 (2012) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10009572293
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Targeted characteristics and use of socially marketed preventive health goods : evidence from condoms in sub-Saharan Africa
Wilson, Nicholas - In: Applied economics 50 (2018) 52, pp. 5659-5671
Persistent link: https://www.econbiz.de/10012062891
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Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon; Dugas, Michelle; Gao, Guodong; Burn, Lara - In: Health marketing quarterly 39 (2022) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
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Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.; Knibb, Jana N. - In: Health marketing quarterly 36 (2019) 3, pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
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Reducing tobacco use in the United States : a public health success story ... so far
Lee, Nancy R. - In: Social marketing for public health : global trends and …, (pp. 31-55). 2011
Persistent link: https://www.econbiz.de/10003941589
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Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
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Improving media campaigns promotion physical activity : the underutilized role of gender
Graham, Dan J.; Graham, Judy F. - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 205-213
Persistent link: https://www.econbiz.de/10003832745
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Branding social and health behavior : an education and research agenda
Evans, W. Douglas - In: Psychology of branding, (pp. 133-148). 2013
Persistent link: https://www.econbiz.de/10009775608
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Hands-on social marketing : a step-by-step guide to designing change for good
Weinreich, Nedra Kline - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008778104