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Journal of advertising research quality and ethics guidelines
Huh, Jisu - In: Journal of advertising 52 (2023) 4, pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
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Inserieren - aber wo ? : Möglichkeiten und Grenzen der Insertionswertanalyse
Vogel, Walter - 1961
Persistent link: https://www.econbiz.de/10014428356
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What a difference 50 years makes! : editorial
Rodgers, Shelly - In: Journal of advertising 51 (2022) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10013362226
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Past, present, and future of the Journal of Advertising
Rodgers, Shelly - In: Journal of advertising 51 (2022) 2, pp. 133-135
Persistent link: https://www.econbiz.de/10013362263
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The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; … - In: Journal of advertising 51 (2022) 2, pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
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A scientometric study of the journal of advertising research : prominent contributors and research themes from 1996 to 2019
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; … - In: Journal of advertising research 62 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013325472
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Jahrbuch der Werbung für den deutschsprachigen Raum
Berlin : Econ - 36.1999 - 44.2007
Persistent link: https://www.econbiz.de/10004042484
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Horizont : Zeitung für Marketing, Werbung und Medien
Frankfurt, M. : Dt. Fachverl. - 1983,36 -
Persistent link: https://www.econbiz.de/10004043452
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Jahrbuch der Werbung : Marketing-Kommunikation in Deutschland, Österreich u. d. Schweiz
Düsseldorf : Econ - 13.1976 - 15.1978
Persistent link: https://www.econbiz.de/10004044859