//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotionen in der Werbung : zum...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,872
Zeitschrift
13,682
Advertising
9,809
Werbewirkung
3,814
Advertising effects
3,755
Psychologie
3,530
Konsumentenverhalten
3,142
Consumer behaviour
3,133
Deutschland
2,912
Theorie
1,979
Theory
1,910
Online-Marketing
1,809
Internet marketing
1,801
Psychology
1,573
USA
1,490
Fachzeitschrift
1,434
Journal
1,408
Wirtschaft
1,246
United States
1,161
Statistik
1,150
Bibliometrie
1,097
Bibliometrics
1,096
Germany
1,094
Marketing
1,019
Welt
931
World
901
Markenführung
761
Brand management
757
Geschichte
738
Marketingmanagement
668
Wirtschaftswissenschaft
664
Economics
657
advertising
650
Marketing management
646
Online-Publikation
594
Social Web
564
Social web
563
Preismanagement
510
Pricing strategy
510
Management
504
more ...
less ...
Online availability
All
Undetermined
4,339
Free
3,153
Type of publication
All
Journal
13,155
Article
9,676
Book / Working Paper
9,441
Database
9
Other
1
Type of publication (narrower categories)
All
Article in journal
7,039
Aufsatz in Zeitschrift
7,039
Graue Literatur
2,476
Non-commercial literature
2,476
Statistik
1,155
Working Paper
1,087
No longer published / No longer aquired
1,029
Aufsatz im Buch
1,026
Book section
1,026
Arbeitspapier
1,016
Amtsdruckschrift
634
Government document
634
Hochschulschrift
557
Collection of articles of several authors
380
Sammelwerk
380
Statistics
304
Aufsatzsammlung
298
Thesis
284
Konferenzschrift
266
Magazin
212
Bibliografie
183
Lehrbuch
168
Monografische Reihe
163
Dissertation u.a. Prüfungsschriften
143
Textbook
138
Fachzeitung
127
Bibliografie enthalten
119
Bibliographie
119
Bibliography included
119
Case study
77
Fallstudie
77
Conference proceedings
75
Handbook
71
Handbuch
71
Ratgeber
69
Verzeichnis
69
Zeitung
69
Conference paper
65
Konferenzbeitrag
65
Amtsblatt
59
more ...
less ...
Language
All
English
17,283
German
10,969
Undetermined
3,173
French
568
Russian
279
Polish
132
Italian
84
Spanish
82
Dutch
42
Romanian
40
Hungarian
39
Czech
33
Swedish
32
Bulgarian
30
Slovenian
29
Croatian
27
Slovak
23
Danish
22
Serbian
18
Portuguese
17
Arabic
16
Estonian
13
Japanese
12
Chinese
12
Finnish
11
Modern Greek (1453-)
10
Latin
10
Latvian
10
Ukrainian
10
Norwegian
9
Lithuanian
8
Kazakh
7
Turkish
7
Belarusian
6
Multiple languages
6
Albanian
6
Afrikaans
3
Hebrew
3
Armenian
3
Georgian
3
more ...
less ...
Author
All
Kaiser, Harry M.
67
Eisend, Martin
48
McAleer, Michael
39
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Chang, Chia-Lin
36
Anderson, Simon P.
33
Kind, Hans Jarle
32
Gierl, Heribert
29
Nickel, Volker
29
Pflaum, Dieter
29
Kaiser, Ulrich
28
Septianto, Felix
28
Rosengren, Sara
27
Saffer, Henry
26
Esch, Franz-Rudolf
25
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Dahlén, Micael
24
Diehl, Sandra
24
Pepels, Werner
24
Sethi, Suresh
24
Stafford, Marla Royne
24
Zaccour, Georges
24
Dufwenberg, Martin
23
Schweiger, Günter
23
Yoon, Sukki
22
Kinnucan, Henry W.
21
McCabe, Mark J.
21
Della Vigna, Stefano
20
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
more ...
less ...
Institution
All
Bundesstelle für Außenhandelsinformation <Köln>
301
OECD
117
Bundesagentur für Außenwirtschaft
113
Organisation for Economic Co-operation and Development
98
National Bureau of Economic Research
95
Europäische Kommission
79
Deutschland / Statistisches Bundesamt
71
Europäische Kommission / Statistisches Amt
64
World Trade Organization
60
Europäische Gemeinschaften
56
Springer Fachmedien Wiesbaden
44
Nordrhein-Westfalen / Landesamt für Datenverarbeitung und Statistik
34
Polen / Główny Urząd Statystyczny
30
Deutschland <Bundesrepublik> / Statistisches Bundesamt
29
Europäische Gemeinschaften / Kommission
28
Nordrhein-Westfalen
28
Deutsche Bundesbank
27
Europäische Gemeinschaften / Kommission / Statistisches Amt
27
American Economic Association
25
Deutschland
25
FAO
23
Bundesverband der Betriebskrankenkassen
22
Europäische Union
22
Zentralausschuss der Werbewirtschaft
21
Deutschland / Bundesregierung
19
Slowenien / Statistični Urad
19
Verein Deutscher Ingenieure
18
American Marketing Association
15
Deutschland <Bundesrepublik> / Bundesminister für Verkehr
15
European Environment Agency
15
Weltbank
15
European Foundation for the Improvement of Living and Working Conditions
14
Institute for Operations Research and the Management Sciences
14
London School of Economics and Political Science
14
Operations Research Society of America
14
Royal Statistical Society
14
American Sociological Association
13
Deutschland <Bundesrepublik>
13
Österreich / Statistisches Zentralamt
13
Berlin
12
more ...
less ...
Published in...
All
Journal of advertising research
245
International journal of advertising : the review of marketing communications
213
Journal of advertising
189
International journal of advertising : the quarterly review of marketing communications
184
Journal of business research : JBR
178
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
146
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
95
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : JPM
82
Working paper / National Bureau of Economic Research, Inc.
82
SpringerLink / Bücher
78
Journal of marketing
77
European journal of operational research : EJOR
76
NBER Working Paper
73
Journal of historical research in marketing
70
European journal of marketing : EJM
69
Journal of promotion management : innovations in planning and applied research
68
Journal of marketing research : JMR
66
International journal of internet marketing and advertising : IJIMA
62
Psychology & marketing
61
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of retailing and consumer services
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of business ethics : JOBE
55
International journal of industrial organization
54
Journal of current issues and research in advertising : JCIRA
53
CESifo working papers
50
Health marketing quarterly
50
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
46
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
46
Working paper
46
Applied economics
40
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
The American economic review
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
more ...
less ...
Source
All
ECONIS (ZBW)
22,499
USB Cologne (EcoSocSci)
9,481
OLC EcoSci
112
EconStor
106
USB Cologne (business full texts)
41
RePEc
18
Other ZBW resources
10
BASE
9
ArchiDok
6
more ...
less ...
Showing
71
-
80
of
32,282
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Psychologie
der Werbekommunikation
Hoffmann, Hans-Joachim
-
1981
-
2., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000090148
Saved in:
72
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Hoboken, NJ : Wiley
;
1992-1995: Hillsdale, NJ [u.a.]
;
…
-
1.1992 -
Persistent link: https://www.econbiz.de/10000501388
Saved in:
73
Vestnik Leningradskogo Universiteta / 6 : naučno-teoretičeskij žurnal
Leningradskij Gosudarstvennyj Universitet
-
Leningrad : Izd. Leningradskogo Univ.
-
1989 - 1991
Persistent link: https://www.econbiz.de/10000501712
Saved in:
74
Vestnik Sankt-Peterburgskogo Universiteta / 6 : naučno-teoretičeskij žurnal
Sankt-Peterburgskij gosudarstvennyj universitet
-
1992-2016: Sankt Peterburg
-
1992-2016
Persistent link: https://www.econbiz.de/10000501713
Saved in:
75
Journal of social issues : a journal of the Society for the Psychological Studies of Social Issues
Society for the Psychological Study of Social Issues
-
Hoboken, NJ : Wiley
;
-1959: New York, NY : Assoc. Press
;
…
-
1.1945-volume 72 (2016)
Persistent link: https://www.econbiz.de/10000350073
Saved in:
76
American behavioral scientist : ABS
Thousand Oaks, Calif. : Sage Publ.
;
anfangs: Princeton, …
;
…
-
4.1960/61 -
Persistent link: https://www.econbiz.de/10000355469
Saved in:
77
Human performance
1988-: Philadelphia, Pa. : Taylor & Francis
;
Hillsdale, …
-
1.1988 -
Persistent link: https://www.econbiz.de/10000370887
Saved in:
78
Jahrbuch der Frauenbewegung
Leipzig : Teubner
-
1.1912 - 3.1914
Persistent link: https://www.econbiz.de/10000356797
Saved in:
79
Jahrbuch des Bundes Deutscher Frauenvereine
Bund Deutscher Frauenvereine
-
Mannheim : Bensheimer
;
-1920: Leipzig : Teubner
-
[4.]1915; 5.1916 - 6.1917; [7.]1918 - [10.]1921; …
Persistent link: https://www.econbiz.de/10000356798
Saved in:
80
Journal of applied psychology
American Psychological Association
-
1917-: Washington, DC : American Psychological Association
;
…
-
1.1917 -
Persistent link: https://www.econbiz.de/10000356954
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->