Cachón Rodríguez, Gabriel; Prado Román, Camilo; … - In: European research on management and business economics 25 (2019) 3, pp. 122-128
This study analyses the relationship between identification and loyalty and also compares the perceptions of two groups of key stakeholders (professors and graduates) of a public institution of higher education, as mechanisms to gain competitiveness against private institutions. To carry out...
