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Five strategies for multinatio...
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Internationales Marketing
29
International marketing
19
Vereinigte Staaten
9
USA
8
Unternehmung internationale
8
Marketingmanagement
7
United States
7
Management
6
Multinationales Unternehmen
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English
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Keegan, Warren J.
75
Green, Mark C.
12
Heenan, David A.
5
Schlegelmilch, Bodo B.
3
Brill, Elyse Arnow
2
Green, Marc C.
2
McDonald, Malcolm
2
Stöttinger, Barbara
2
Craig, C. Samuel
1
Davidson, John Hugh
1
Douglas, Susan P.
1
Duncan, Tom
1
Henley, Donald S.
1
Hill, John S.
1
LeRoy, Georges P.
1
Masuda, Shigeru
1
Mayer, Charles S.
1
Mooij, Marieke K. de
1
Moriarty, Sandra E.
1
Russow, Lloyd C.
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
6
Always learning
3
The multinational enterprise in transition : selected readings and essays
3
International Marketing Review
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
(Prentice-Hall international series in management)
1
A multinational look at the transnational corporation : An international collection of academic and corporate views on the future of transnational enterprise
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Economic impact : a quarterly review of world economics
1
Financing African development
1
Harvard business review : HBR
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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International marketing ; Vol. 2
1
International marketing review
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Marketing aspects of international business
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Marketing management and strategy : a reader
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Multinational product management
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Planning Review
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Prentice-Hall international series in management
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Proceedings series. American Marketing Association
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Readings in basic marketing
1
The Atlantic community quarterly
1
The Prentice Hall international series in marketing
1
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1
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1
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ECONIS (ZBW)
51
USB Cologne (EcoSocSci)
19
Other ZBW resources
3
OLC EcoSci
2
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1
Global marketing management
Keegan, Warren J.
-
1998
-
6. ed
Persistent link: https://www.econbiz.de/10000659868
Saved in:
2
Multinational marketing management
Keegan, Warren J.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10000709664
Saved in:
3
Global product management : strategic alternatives
Keegan, Warren J.
-
2008
Persistent link: https://www.econbiz.de/10003655888
Saved in:
4
Acquisition of global business information
Keegan, Warren J.
- In:
The Columbia journal of world business : publ. …
3
(
1968
)
2
,
pp. 35-41
Persistent link: https://www.econbiz.de/10002211238
Saved in:
5
A conceptual framework for multinational marketing
Keegan, Warren J.
- In:
The Columbia journal of world business : publ. …
7
(
1972
)
6
,
pp. 67-76
Persistent link: https://www.econbiz.de/10002211253
Saved in:
6
A conceptual framework for multinational marketing
Keegan, Warren J.
- In:
Readings in basic marketing
,
(pp. 317-328)
.
1978
Persistent link: https://www.econbiz.de/10002211263
Saved in:
7
The future of the multinational manufacturing corporation : five scenarios
Keegan, Warren J.
- In:
Journal of international business studies : JIBS ; an …
10
(
1979
)
1
,
pp. 98-104
Persistent link: https://www.econbiz.de/10002211273
Saved in:
8
International marketing : past, present, and future
Keegan, Warren J.
- In:
Marketing aspects of international business
,
(pp. 1-14)
.
1984
Persistent link: https://www.econbiz.de/10002211279
Saved in:
9
The multinational corporation and its future : from the American viewpoint
Keegan, Warren J.
- In:
A multinational look at the transnational corporation : …
,
(pp. 22-32)
.
1978
Persistent link: https://www.econbiz.de/10002211294
Saved in:
10
Multinational marketing : the headquarters role
Keegan, Warren J.
- In:
The Columbia journal of world business : publ. …
6
(
1971
)
1
,
pp. 85-90
Persistent link: https://www.econbiz.de/10002211303
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