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Neuroökonomie : nichts als ein...
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31
Neuroökonomie : Grundlagen - Methoden - Anwendungen
Reimann, Martin
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008663311
Saved in:
32
Accounting for consumer choice : inter-temporal decision making in behavioural perspective
Foxall, Gordon R.
- In:
Marketing theory
10
(
2010
)
4
,
pp. 315-345
Persistent link: https://www.econbiz.de/10008807079
Saved in:
33
Brain View : warum Kunden kaufen
Häusel, Hans-Georg
-
2008
-
[2. Aufl.]
Persistent link: https://www.econbiz.de/10003591339
Saved in:
34
Neuroökonomie : Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder
Schilke, Oliver
;
Reimann, Martin
- In:
Journal für Betriebswirtschaft : management review …
57
(
2007
)
3/4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10003598230
Saved in:
35
The Cambridge handbook of psychology and economic behaviour
Lewis, Alan
(
ed.
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003688820
Saved in:
36
Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
Priddat, Birger P.
(
ed.
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003494237
Saved in:
37
Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003525512
Saved in:
38
Neuroökonomie : Grundlagen und Grenzen
Pauen, Michael
- In:
Analyse & Kritik : journal of philosophy and social theory
29
(
2007
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10003564033
Saved in:
39
BrainBranding : eine neurowissenschaftliche Betrachtung starker Marken
Born, Christine Maria
;
Masuch, Claudia
;
Pusler, Michael
; …
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 185-196)
.
2007
Persistent link: https://www.econbiz.de/10003512984
Saved in:
40
Neurale Korrelate der Kundenloyalität : eine neuroökonomische Studie
Backhaus, Christof
;
Plassmann, Hilke
;
Kenning, Peter
; …
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 197-224)
.
2007
Persistent link: https://www.econbiz.de/10003512988
Saved in:
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