Accounting for consumer choice : inter-temporal decision making in behavioural perspective
Year of publication: |
2010
|
---|---|
Authors: | Foxall, Gordon R. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 10.2010, 4, p. 315-345
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Neuromarketing | Neuroökonomie | Neuroeconomics |
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