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Establishing the inter-relationship among the critical success factors of cross-selling
Raitani, Sonika; Dubey, Ashish; Vyas, Vishal - In: Bank parikrama : a journal of banking & finance : … 42 (2017) 3/4, pp. 66-94
Persistent link: https://www.econbiz.de/10012023622
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The effect of client firm's IT capability on IS outsourcing success in Tunisia : the mediating role of relationship quality
Ellouze, Hanène Trabelsi; Chaabouni, Jamil - In: International journal of business and economics … 8 (2019) 4, pp. 170-179
Persistent link: https://www.econbiz.de/10012233374
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Success factors in a CRM strategy : technology is not all
Cambra-Fierro, Jesús Juan; Centeno, Edgar; Olavarria, Ana - In: Journal of strategic marketing 25 (2017) 4, pp. 316-333
Persistent link: https://www.econbiz.de/10011871387
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Bindung von Privatkunden in der Post Merger Integrationsphase : das Beispiel Dresdner Bank-Übernahme durch die Commerzbank
Lohmann, Florian; Krebs, Carina - In: Mergers and acquisitions : M & A ; review ; … (2010) 4, pp. 190-196
Persistent link: https://www.econbiz.de/10003953675
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Banken-Handbuch Firmenkundenmarketing : erfolgreiche Vermarktungs- und Vertriebskonzepte für Kreditinstitute
Bergmans, Bernhard - 2007
Persistent link: https://www.econbiz.de/10003408640
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Vertriebsstärke in Banken und Sparkassen : status quo und Gestaltungsmöglichkeiten
Nirschl, Marco; Paul, Verena - In: Wertorientierte Vertriebssteuerung in Banken und …, (pp. 180-213). 2007
Persistent link: https://www.econbiz.de/10003527735
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Permission-based e-mail marketing websites success : an integrated perspective
Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun - In: Journal of global information management : an official … 23 (2015) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10011287048
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Partnerships between businesses and NGOs in the field of corporate social responsibility : a model of success from the perspective of relationship marketing
Barroso-Méndez, Maria Jesús; Galera-Casquet, Clementina; … - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10010357251
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313