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1
Zurich : Embedding the Brand ; zur globalen Operationalisierung von Markenwerten
Grom, Thomas
;
Seidl, Martin
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 181-193)
.
2009
Persistent link: https://www.econbiz.de/10003856674
Saved in:
2
Evolution der referenzmodellbasierten Informationssystem-Architektur : Entwurf und Evaluation einer Methode am Beispiel der Versicherungswirtschaft
Riege, Christian
-
2010
Persistent link: https://www.econbiz.de/10008667178
Saved in:
3
Rebrand in crisis : how Liberty came to Ireland
Brophy, Richard
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10010358396
Saved in:
4
Adding value to
insurance
products : the AXA Irish experience
Brophy, Richard
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 293-299
Persistent link: https://www.econbiz.de/10009788451
Saved in:
5
A collection of
insurance
brands : the story of RSA in Ireland
Brophy, Richard
- In:
Cogent business & management
2
(
2015
),
pp. 1-14
stakeholders to the marketplace. Unlike its
insurance
peers, RSA is one of the few insurers that operates a portfolio of brands …
Persistent link: https://www.econbiz.de/10012036630
Saved in:
6
Ein globales Wertesystem aus Zürich in die Welt
Beale, Inga
;
Voigt, Connie
- In:
Interkulturell führen : Diversity 2.0 als …
,
(pp. 86-95)
.
2009
Persistent link: https://www.econbiz.de/10003859168
Saved in:
7
Executive development: creating customized development solutions : (in-depth case studies from Swiss transnational firms)
Rogers, Paul Brian
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001787056
Saved in:
8
Die Schlüsselbild-Kommunikation als Erfolgsfaktor für die Markenführung
Langer, Thomas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 47-52
Persistent link: https://www.econbiz.de/10003981912
Saved in:
9
Die Bestimmung der Repositionierungsintensität von Marken : ein entscheidungsunterstützendes Modell auf Basis von semantischen Netzen
Recke, Tobias
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008757481
Saved in:
10
The influence of the employer brand on employee attitudes relevant for service branding : an empirical investigation
Bodderas, Mareike
;
Cachelin, Joe͏̈l Luc
;
Maas, Peter
; …
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009387524
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