The influence of the employer brand on employee attitudes relevant for service branding : an empirical investigation
Mareike Bodderas, Joe͏̈l Luc Cachelin, Peter Maas and Tobias Schlager
| Year of publication: |
2011
|
|---|---|
| Authors: | Bodderas, Mareike ; Cachelin, Joe͏̈l Luc ; Maas, Peter ; Schlager, Tobias |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 7, p. 497-508
|
| Subject: | Dienstleistungssektor | Service industry | Markenführung | Brand management | Interne Markenführung | Internal branding | Leistungsmotivation | Work motivation | Kundenzufriedenheit | Customer satisfaction | Versicherung | Insurance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387524