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Werbung als Verhaltensvorbild...
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Brand management
17,678
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17,264
Werbung
13,870
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11,339
Consumer behaviour
11,224
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11,079
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9,247
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9,080
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8,395
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7,390
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7,306
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5,542
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5,475
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4,660
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3,715
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3,704
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3,446
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3,420
Theorie
3,327
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3,278
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3,263
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3,262
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3,253
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2,868
USA
2,742
Germany
2,675
United States
2,534
Motivation
2,512
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2,500
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2,497
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2,471
Marketingmanagement
2,319
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2,310
Leadership style
2,300
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2,298
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2,236
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2,207
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Esch, Franz-Rudolf
157
Burmann, Christoph
127
Baumgarth, Carsten
91
Bruhn, Manfred
83
Melewar, T. C.
76
Meffert, Heribert
72
Kaiser, Harry M.
67
Bakker, Arnold B.
64
Huber, Frank
64
Keller, Kevin Lane
64
Dur, Robert A. J.
60
Frey, Bruno S.
60
Pelsmacker, Patrick de
58
Eisend, Martin
55
Tomczak, Torsten
52
Wiedmann, Klaus-Peter
52
Phau, Ian
51
Siddiqui, Danish Ahmed
50
Bauer, Hans H.
49
Karatepe, Osman M.
48
Ahlert, Dieter
47
Balmer, John M. T.
47
De Chernatony, Leslie
47
Taylor, Charles Raymond
44
Gierl, Heribert
43
Loureiro, Sandra Maria Correia
43
Anderson, Simon P.
41
Bang, Nguyen
41
Septianto, Felix
40
Delfgaauw, Josse
38
Merrilees, Bill
38
Pitt, Leyland F.
38
Dens, Nathalie
37
Fournier, Susan
37
Kind, Hans Jarle
37
Schmidt, Holger J.
37
Aaker, David A.
36
Foroudi, Pantea
36
Ind, Nicholas
36
Fehr, Ernst
35
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43
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Verlag Dr. Kovač
27
C.E.P.R. Discussion Papers
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Zentralausschuss der Werbewirtschaft
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Haufe-Lexware GmbH & Co. KG
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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American Marketing Association
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Edward Elgar Publishing
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Springer Gabler <Firma>
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
12
Information Resources Management Association
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Springer International Publishing
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Agricultural and Applied Economics Association - AAEA
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IGI Global
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Campus Verlag
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10
NetLibrary, Inc
10
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10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
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9
Fachhochschule Reutlingen / European School of Business
9
Forschungsinstitut zur Zukunft der Arbeit
9
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Institut für Demoskopie Allensbach
9
International Labour Organization (ILO), United Nations
9
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9
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8
Center for Tobacco Control Research and Education, UC San Francisco
8
IP Deutschland GmbH <Köln>
8
NET Institute
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Springer-Verlag GmbH
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7
Deutsche Werbewissenschaftliche Gesellschaft
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Journal of business research : JBR
933
The journal of brand management : an international journal
572
SpringerLink / Bücher
468
Journal of retailing and consumer services
406
The journal of product & brand management
389
Journal of business ethics : JOBE
377
International journal of hospitality management
369
Journal of advertising research
311
International journal of advertising : the review of marketing communications
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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The international journal of human resource management
209
European journal of marketing : EJM
208
Journal of vocational behavior
203
Journal of advertising
197
Journal of advertising : official publication of the American Academy of Advertising
192
Journal of managerial psychology
192
Psychology & marketing
190
European Journal of Marketing
187
Journal of business and psychology
183
Cogent business & management
172
Journal of marketing
171
Journal of Product & Brand Management
167
International journal of contemporary hospitality management
166
Discussion paper series / IZA
165
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
154
Industrial marketing management : the international journal for industrial and high-tech firms
152
Journal of Consumer Marketing
152
International journal of human resource management
151
Leadership & organization development journal
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
146
Journal of promotion management : JPM
144
Tourism management : research, policies, practice
143
Strategic Direction
139
Marketing intelligence & planning
138
Springer eBook Collection
136
Journal of strategic marketing
134
Journal of promotion management : innovations in planning and applied research
131
Asia Pacific journal of marketing and logistics
129
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ECONIS (ZBW)
47,829
USB Cologne (EcoSocSci)
2,366
Other ZBW resources
1,335
RePEc
1,061
EconStor
237
BASE
101
USB Cologne (business full texts)
38
OLC EcoSci
13
ArchiDok
7
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date (oldest first)
1
Werbung
als Verhaltensvorbild für Mitarbeiter
Henkel, Sven
;
Tomczak, Torsten
;
Jenewein, Wolfgang
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 443-467)
.
2009
Persistent link: https://www.econbiz.de/10003856799
Saved in:
2
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
3
Markenmanagement in Video- und Computerspielen : Wege zur erfolgreichen Integration von In-Game-
Advertising
in die Kommunikationsstrategien von Unternehmen
Gaca, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003675979
Saved in:
4
Is children's understanding of nontraditional
advertising
comparable to their understanding of television
advertising
?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
5
Boys' responses to the integration of
advertising
and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
6
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
7
Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
8
CSR-Politik in der Pflegeproduktbranche : ein Erfolgsbeispiel
Brinkmann, Mara
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 161-179)
.
2015
Persistent link: https://www.econbiz.de/10011290674
Saved in:
9
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
10
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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