context. An experiment introduces sponsorship communication activities that aim at mitigating negative sponsorship effects by … perceptions of rival team sponsors by shifting the focus of sponsorship-linked communication activities, but attenuating negative … limitations/implications – Further studies need to disentangle mitigating effects of framing sponsorship communication and …

reactions of the fans and adapt their communication strategy to avoid resistance, e.g. due to fans’ feelings of overt …

influences consumers’ evaluations of retailer communication. Consumers may shop under an experiential or a task-focused shopping …. In addition, the research demonstrates that shopping orientation moderates the evaluation of retailer communication …. Overall, the results demonstrate that CSO is a valuable construct for customer segmentation and tailored communication in …

Purpose Because communication channels are inherently unique, they may differentially affect customers depending on … their preferred communication style. Therefore, the information that firms provide might not have the intended effect, which … is to increase program loyalty. The purpose of the current study is to present a marketing communication model that …

designed to ascertain ways in which the multicultural communication occurred. Findings The four-pillars model is applicable in … challenges, ambassador communication proved to be an extremely effective process of IMC. The integration of ambassador … communications overcame many cultural barriers with respect to language, ticketing and communication, enabling engagement of …

trainer to instill confidence, improve communication and help subjects to achieve both personal and commercial success … bring about positive change. Findings – Showcases how an in-depth understanding of people’s values, the communication tools …

/methodology/approach – This paper focuses on company culture, teamwork, management style, communication, recruitment and training procedures … communication and motivation among employees have been explained. This paper shows that strong training and communication processes …

training, and management support within a positive work environment where communication is effective and serves to keep them …

borders, more HR and learning and development specialists are recognizing the link between communication skills, talent …