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The ghost of subliminal advert...
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Kaiser, Harry M.
60
Eisend, Martin
48
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38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Gierl, Heribert
29
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
28
Septianto, Felix
27
Okazaki, Shintaro
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Diehl, Sandra
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Esch, Franz-Rudolf
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Hundhausen, Carl
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Pepels, Werner
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Sethi, Suresh
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Zaccour, Georges
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Mueller, Barbara
22
Stafford, Marla Royne
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Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Laussel, Didier
21
Huh, Jisu
20
Reid, Leonard N.
20
Sonnac, Nathalie
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Wilbur, Kenneth C.
20
Yoon, Hye Jin
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Carlson, Les
19
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
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Terlutter, Ralf
19
Ford, John B.
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Jullien, Bruno
18
Rossiter, John R.
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National Bureau of Economic Research
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Zentralausschuss der Werbewirtschaft
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Axel-Springer-Verlag
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American Marketing Association
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European Society for Opinion and Marketing Research
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IP Deutschland GmbH <Köln>
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Bundesstelle für Aussenhandelsinformation
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Advertising Research Foundation
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Axel Springer Verlag, Marketing Anzeigen
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European Advertising Academy
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3
Munich Business School
3
Peter Lang GmbH
3
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3
Reklamutredningen, Utbildningsdepartementet
3
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Journal of advertising research
250
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
193
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185
Journal of advertising : official publication of the American Academy of Advertising
183
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176
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152
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88
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71
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68
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
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Psychology & marketing
55
SpringerLink / Bücher
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International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Journal of current issues and research in advertising
46
Working paper / National Bureau of Economic Research, Inc.
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Marketing : ZFP ; journal of research and management
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42
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39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
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36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
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Advertising theory
31
The journal of industrial economics
31
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12,922
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21
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
22
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
Saved in:
23
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
24
Anzeigenblätter und ihre Auswirkungen im Wettbewerb : wettbewerbs- und verfassungsrechtliche Aussagen zur kostenlosen Verteilung von Anzeigenblättern mit redaktionellen Textteil
Passauer, Michael
-
1976
Persistent link: https://www.econbiz.de/10000031122
Saved in:
25
The remembering and forgetting of advertising
Zielske, Hubert A.
- In:
Journal of marketing
23
(
1959
),
pp. 239-243
Persistent link: https://www.econbiz.de/10003713860
Saved in:
26
Die Werbeträgerauswahl für industrielle Fachwewrbung
Muenster, Hans A.
- In:
Absatzwirtschaft
,
(pp. 325-347)
.
1964
Persistent link: https://www.econbiz.de/10003636955
Saved in:
27
National magazines as advertising media : prep. by Research Department
1947
Persistent link: https://www.econbiz.de/10003638233
Saved in:
28
Aus der Praxis der Anzeigenforschung
Neumann, Hieldegard
- In:
Kleiner Almanach der Marktforschung
(
1963
),
pp. 61-67
Persistent link: https://www.econbiz.de/10003639495
Saved in:
29
Financial advetising past and present
Newman, Karin
- In:
The Three banks review
(
1983
)
140
,
pp. 46-56
Persistent link: https://www.econbiz.de/10003640554
Saved in:
30
Wie man aus der Anzeigenwerbung das meiste herausholt
Olson, Eugene A.
- In:
Praxis des Marketing : Erschliessung der Märkte von morgen
,
(pp. 104-110)
.
1961
Persistent link: https://www.econbiz.de/10003645467
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