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The ghost of subliminal advert...
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Gierl, Heribert
30
Nickel, Volker
29
Pflaum, Dieter
29
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28
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27
Okazaki, Shintaro
26
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26
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Diehl, Sandra
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Esch, Franz-Rudolf
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Pepels, Werner
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Sethi, Suresh
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Zaccour, Georges
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23
Mueller, Barbara
22
Yoon, Sukki
22
Kaiser, Ulrich
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Kinnucan, Henry W.
21
Laussel, Didier
21
Huh, Jisu
20
Reid, Leonard N.
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Sonnac, Nathalie
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Wilbur, Kenneth C.
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Yoon, Hye Jin
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Carlson, Les
19
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
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Terlutter, Ralf
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Ford, John B.
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Jullien, Bruno
18
Rossiter, John R.
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Axel-Springer-Verlag
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IP Deutschland GmbH <Köln>
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Bundesstelle für Aussenhandelsinformation
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Axel Springer Verlag, Marketing Anzeigen
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Munich Business School
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3
Reklamutredningen, Utbildningsdepartementet
3
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Journal of advertising research
256
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
193
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185
Journal of advertising : official publication of the American Academy of Advertising
183
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Jahrbuch der Absatz- und Verbrauchsforschung
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NBER working paper series
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Psychology & marketing
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SpringerLink / Bücher
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International journal of industrial organization
54
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Health marketing quarterly
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Journal of current issues and research in advertising
47
NBER Working Paper
47
Marketing : ZFP ; journal of research and management
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Working paper / National Bureau of Economic Research, Inc.
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Advertising theory
31
The journal of industrial economics
31
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Anzeigen 1955 : [Hrsg.: Verl. Das Beste Gmbh., Stuttgart]
1956
Persistent link: https://www.econbiz.de/10003472182
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42
Die Arbeitsgemeinschaft regionaler Abonnementszeitungen stellt sich vor : AREA
1966
Persistent link: https://www.econbiz.de/10003472233
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43
Product differentiation on a platform : the informative and persuasive role of advertising
De Smet, Dries
;
Van Cayseele, Patrick
-
2010
Persistent link: https://www.econbiz.de/10003968999
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44
An internal control evaluation tool for advertising revenue in the newspaper and magazine publishing industry
Orchard, Lou X.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 93-97
Persistent link: https://www.econbiz.de/10008806742
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45
The information processing of print advertisements by middle-aged women
Chattopadhyay, Tuhin
- In:
Decision
37
(
2010
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
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46
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi
;
Reid, Leonard N.
;
King, Karen …
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
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47
Industriewerbung auf neuen Wegen : Probleme der Oeffentlichkeitsarbeit konsumferner Industriezweige
1966
Persistent link: https://www.econbiz.de/10003587354
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48
Pre-testing press advertissements
Lovell, M. R. C.
;
Johns, S.
;
Rampley, B.
- In:
The Thomson medals and awards for media research ...
(
1967
),
pp. 9-34
Persistent link: https://www.econbiz.de/10003590561
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49
Die Anzeigenwirkung in Abhängigkeit von Wirkungsfaktoren der Zeitschriften
Kiss, Thomas
;
Wettig, Herbert
- In:
"The application of market and social research for more …
,
(pp. 101-158)
.
1973
Persistent link: https://www.econbiz.de/10003602865
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50
Noting and pago traffic scores for press and advertisements
Joyce, Timothy J.
;
Fletcher, Raymond
- In:
The Thomson medals and awards for media research ...
(
1966
),
pp. 11-24
Persistent link: https://www.econbiz.de/10003603765
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