//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The ghost of subliminal advert...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
14,650
Advertising
10,633
Werbewirkung
4,712
Advertising effects
4,656
Konsumentenverhalten
3,554
Consumer behaviour
3,548
Theorie
1,795
Theory
1,765
Online-Marketing
1,637
Internet marketing
1,633
Deutschland
1,034
Marketing
935
USA
935
Marketingmanagement
814
Marketing management
795
United States
784
Markenführung
744
Brand management
740
advertising
695
Printwerbung
660
Print advertising
658
Markenartikel
653
Social Web
596
Social web
595
Germany
569
Brand
566
Markenimage
491
Brand image
479
Preismanagement
459
Pricing strategy
459
Zielgruppe
443
Werbewirtschaft
434
Target group
429
Advertising industry
398
Wettbewerb
369
Öffentlichkeitsarbeit
301
Werbepsychologie
296
Vereinigte Staaten
295
Emotion
293
Großbritannien
288
more ...
less ...
Online availability
All
Undetermined
3,675
Free
2,256
Type of publication
All
Article
8,370
Book / Working Paper
6,680
Journal
139
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
6,186
Aufsatz in Zeitschrift
6,186
Graue Literatur
910
Non-commercial literature
910
Aufsatz im Buch
818
Book section
818
Working Paper
727
Arbeitspapier
691
Hochschulschrift
440
Thesis
230
Collection of articles of several authors
223
Sammelwerk
223
Konferenzschrift
151
Aufsatzsammlung
138
Lehrbuch
116
Dissertation u.a. Prüfungsschriften
103
Textbook
98
Bibliografie enthalten
84
Bibliography included
84
Conference paper
56
Konferenzbeitrag
56
Case study
52
Fallstudie
52
Conference proceedings
51
Wörterbuch
47
Ratgeber
39
Collection of articles written by one author
32
Guidebook
32
Reprint
32
Sammlung
32
Bibliographie
29
Bibliografie
23
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
20
Government document
20
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
more ...
less ...
Language
All
English
10,849
German
2,317
Undetermined
1,915
French
67
Russian
25
Swedish
19
Italian
10
Dutch
10
Polish
9
Danish
7
Finnish
6
Spanish
6
Norwegian
4
Portuguese
4
Bulgarian
2
Croatian
2
Hungarian
2
Serbian
2
Afrikaans
1
Arabic
1
Czech
1
Multiple languages
1
Romanian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
49
Taylor, Charles Raymond
42
Pelsmacker, Patrick de
40
Kind, Hans Jarle
34
Gierl, Heribert
33
Rosengren, Sara
33
Sethi, Suresh
33
Anderson, Simon P.
32
Dahlén, Micael
30
Saffer, Henry
30
Septianto, Felix
30
Nickel, Volker
29
Pflaum, Dieter
29
Okazaki, Shintaro
27
Hundhausen, Carl
25
Schweiger, Günter
25
Stafford, Marla Royne
25
Yoon, Sukki
25
Bruhn, Manfred
24
Diehl, Sandra
24
Esch, Franz-Rudolf
24
Pepels, Werner
24
Zaccour, Georges
24
Kaiser, Ulrich
23
Laussel, Didier
22
Mueller, Barbara
22
Huh, Jisu
21
Kinnucan, Henry W.
21
Reid, Leonard N.
21
Silk, Alvin J.
21
Sonnac, Nathalie
21
Wilbur, Kenneth C.
21
Rossiter, John R.
20
Yoon, Hye Jin
20
Campbell, Colin L.
19
Carlson, Les
19
Ford, John B.
19
Gabszewicz, Jean Jaskold
19
Prasad, Ashutosh
19
more ...
less ...
Institution
All
National Bureau of Economic Research
57
Springer Fachmedien Wiesbaden
36
Zentralausschuss der Werbewirtschaft
21
American Marketing Association
12
Axel-Springer-Verlag
11
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Deutschland / Bundeswehr / Universität Hamburg
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Institute of Practitioners in Advertising
4
Nordic Council of Ministers
4
OECD
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Confederation British Industry
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
more ...
less ...
Published in...
All
Journal of advertising research
271
International journal of advertising : the review of marketing communications
243
International journal of advertising : the quarterly review of marketing communications
207
Journal of business research : JBR
192
Journal of advertising
188
Journal of advertising : official publication of the American Academy of Advertising
188
Journal of marketing communications
169
Marketing science
113
Journal of promotion management : JPM
93
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of historical research in marketing
74
Journal of marketing
73
Journal of marketing research : JMR
73
European journal of marketing : EJM
72
Journal of current issues and research in advertising : JCIRA
72
European journal of operational research : EJOR
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Psychology & marketing
60
Journal of current issues and research in advertising
58
NBER working paper series
57
SpringerLink / Bücher
57
Health marketing quarterly
56
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
54
NBER Working Paper
49
Marketing : ZFP ; journal of research and management
46
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Young consumers : insight and ideas for responsible marketers
40
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
38
Journal of global marketing
38
Marketing letters : a journal of research in marketing
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Advertising theory
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
CESifo working papers
32
more ...
less ...
Source
All
ECONIS (ZBW)
13,757
USB Cologne (EcoSocSci)
1,330
EconStor
47
USB Cologne (business full texts)
32
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
more ...
less ...
Showing
71
-
80
of
15,191
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Help-wanted advertising, job vacancies, and unemployment
Abraham, Katharine G.
- In:
Brookings papers on economic activity : BPEA
(
1987
)
1
,
pp. 207-243
Persistent link: https://www.econbiz.de/10003462044
Saved in:
72
Advertising alcohol : a study of expenditures and of trends in sales promotion
Noel-Baker, Francis
(
contributor
)
-
1960
Persistent link: https://www.econbiz.de/10003464719
Saved in:
73
The continuing study of newspaper reading
1946
Persistent link: https://www.econbiz.de/10003464749
Saved in:
74
Anzeigen 1955 : [Hrsg.: Verl. Das Beste Gmbh., Stuttgart]
1956
Persistent link: https://www.econbiz.de/10003472182
Saved in:
75
Die Arbeitsgemeinschaft regionaler Abonnementszeitungen stellt sich vor : AREA
1966
Persistent link: https://www.econbiz.de/10003472233
Saved in:
76
Die Werbeträgerauswahl für industrielle Fachwewrbung
Muenster, Hans A.
- In:
Absatzwirtschaft
,
(pp. 325-347)
.
1964
Persistent link: https://www.econbiz.de/10003636955
Saved in:
77
National magazines as advertising media : prep. by Research Department
1947
Persistent link: https://www.econbiz.de/10003638233
Saved in:
78
Aus der Praxis der Anzeigenforschung
Neumann, Hieldegard
- In:
Kleiner Almanach der Marktforschung
(
1963
),
pp. 61-67
Persistent link: https://www.econbiz.de/10003639495
Saved in:
79
Financial advetising past and present
Newman, Karin
- In:
The Three banks review
(
1983
)
140
,
pp. 46-56
Persistent link: https://www.econbiz.de/10003640554
Saved in:
80
Wie man aus der Anzeigenwerbung das meiste herausholt
Olson, Eugene A.
- In:
Praxis des Marketing : Erschliessung der Märkte von morgen
,
(pp. 104-110)
.
1961
Persistent link: https://www.econbiz.de/10003645467
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->