Im Fokus dieser Arbeit steht der Wandlungsprozess in Österreichs Stromwirtschaft aus Sicht des Marketings für Privatkunden im Gefolge der Liberalisierung und Privatisierung des ehemals monopolistisch organisierten Sektors. Die Arbeit liefert die Ergebnisse einer umfassenden empirischen...

In the era of globalization, online marketing is a great revolution. Over the past decade, most business organizations have been working with technological change. An online store uses technology (such as a computer) to increase the effectiveness of marketing. And retailers are developing...

Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products-they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up...