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Business analytics and cyber security management in organizations

Rajagopal (ed.); Behl, Ramesh (ed.) - 2017

: applying business analytics as a robust decision tool / Rajagopal -- Cyber security and business growth / Akanksha Sharma and … construct for measuring growth and performance / Rajagopal and Ananya Rajagopal -- Corporate performance, marketing, and socio … developing purchase intentions and driving services efficiency across marketing channels in Mexico / Rajagopal -- Organizational …

Persistent link: https://www.econbiz.de/10011542838

Consumer preferences for green power in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business innovation and research 8 (2014) 2, pp. 210-224

Persistent link: https://www.econbiz.de/10010400537

Understanding consumer behavior and consumption experience

Rajagopal; Castano, Raquel - 2015

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--

Persistent link: https://www.econbiz.de/10010501357

Product strategy and six sigma : challenges, convergence and competence

Rajagopal; Rajagopal, Amritanshu - 2011

Persistent link: https://www.econbiz.de/10009384418

Crafting managers : 100 principles for the excellent manager

Banks, Jerry; Rajagopal - 2010

Persistent link: https://www.econbiz.de/10009384452

Convergence of corporate social responsibility and business growth : an analytical framework

López Fernández, Andrée Marie; Rajagopal - In: International journal of business excellence 7 (2014) 6, pp. 791-806

Persistent link: https://www.econbiz.de/10011297041

Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 7 (2014) 5, pp. 577-600

Persistent link: https://www.econbiz.de/10011297101

Engaging stakeholders in co-creating corporate social responsibility : a study across industries in Mexico

López-Fernández, Andrée Marie; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 241-253

Persistent link: https://www.econbiz.de/10010393789

Effects of critical brand elements on wine purchasing behaviour in the Mexican market

Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212

Persistent link: https://www.econbiz.de/10010393792

Dynamics of buyer-supplier codependency for optimising functional efficiency

Rajagopal; Rajagopal, Amritanshu - In: International journal of services and operations management 4 (2008) 4, pp. 399-416

Persistent link: https://www.econbiz.de/10003750937