, has embraced mass events as a means to brand itself to both international and domestic audiences. The 2010 Shanghai World … Expo focused on urban development issues and its advertising campaign attempted to construct a particular understanding of … same needs and vision for the future.China is one of the most rapidly urbanizing nations in the world and Shanghai, as it …

The Internet can affect advertising expenditures through various channels. Although the traditional news media … advertising budgets across media outlets is unclear. For example, offline advertising can induce search engine use making online … and offline advertising complements. The impact of the Internet on advertising expenditures is also uncertain because the …