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Internet media planning : an optimization model
Lee, Janghyuk; Kerbache, Laoucine - 2004
Persistent link: https://www.econbiz.de/10002604163
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Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
Nichols, David; Farrand, Tom; Rowley, Tom; Avery, Matt - 2006
Persistent link: https://www.econbiz.de/10002977399
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Internet media planning : an optimization model
Lee, Janghyuk; Kerbache, Laoucine - 2005
Persistent link: https://www.econbiz.de/10002879962
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Celebrity Marketing : der Trend zur Werbung mit Prominenten
Awada, Nadja - 2003
Persistent link: https://www.econbiz.de/10001769436
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
Persistent link: https://www.econbiz.de/10013167353
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Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper; Garcia-Garcia, Manuel - In: Journal of advertising research 56 (2016) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
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Drifting between counting atoms and telling stories : quantitative and qualitative ambient ooh media planning guidelines for emerging economies
Roux, Thérèse - In: Journal of global marketing 32 (2019) 1, pp. 49-63
Persistent link: https://www.econbiz.de/10012201007
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2018 - Third edition
Persistent link: https://www.econbiz.de/10011750918
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Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa; Mehta, Amisha; Goodlich, Hayley - In: Journal of marketing communications 29 (2023) 1, pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
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Kommuikation 4.0 - Paid, Owned & Earned Media steuern und kontrollieren : Dokumentation des 68. Führungsgesprächs vom 17. April 2015
Backhaus, Klaus (ed.); Kirchgeorg, Manfred (ed.);  … - Wissenschaftliche Gesellschaft für Marketing und … - 2015
Persistent link: https://www.econbiz.de/10013330240