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MacGervey, Paul J. - In: Operations Research : Mittel moderner Unternehmensführung, (pp. 191-195). 1958

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MacIntyre, Shelby H.; Statman, Meir - In: Business horizons 25 (1982) 3, pp. 51-55

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MacMillan, Ian C. - In: Journal of business strategy 4 (1983/84) 2, pp. 16-26

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Majlát, Ilona - In: European marketing research review 3 (1968) 2, pp. 9-23

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Mansfield, Edwin - In: The journal of industrial economics 34 (1985) 2, pp. 217-223

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Badenoch, B. W. - In: New Products, new profits : Company experiences in new …, (pp. 48-53). 1964

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Miller, Alex - In: Strategic management journal 9 (1988) 3, pp. 239-254

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Heany, Donald F.; Vinson, William D. - In: Journal of business strategy 5 (1984/1985) 2, pp. 22-31

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Henshaw, Richard C.; Jons, Milton V.; Plyler, Royce W. - In: Proceedings of the Business and Economic Statistics … (1958), pp. 350-358

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Herppich, Hans Guenter - In: Absatzplanung in der Praxis, (pp. 117-140). 1962

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