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Produktideen nach Mass
Geschka, Horst; Wiggert, Helmut - In: Fortschrittliche Betriebsführung 17 (1968) 2, pp. 51-55
Persistent link: https://www.econbiz.de/10003558906
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Strategies to outpace the competition
Gilbert, Xavier; Strebel, Paul - In: Journal of business strategy 8 (1987) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10003559708
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Predicing the sales potential of new products : a review odf current methods and their applicability to different new product types
Godfrey, Simon; Wilkinson, Jon - In: Esomar congress 36 (1983) 1, pp. 45-66
Persistent link: https://www.econbiz.de/10003561231
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Neue Produkte - eine Neu-Neurose?
Norrenberg, N.; Markmann, R. - In: Absatzwirtschaft (1958) 5/6, pp. 3-6
Persistent link: https://www.econbiz.de/10003626371
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Marketing research & innovation : a planner point of view
Mayeur, J. P. - In: The application of market and social research for more …, (pp. 339-351). 1973
Persistent link: https://www.econbiz.de/10003628649
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Brandmelder Cerberus
Meili, Ernst - In: Industrielle Organisation : Zeitschrift für … 47 (1978) 2, pp. 76-77
Persistent link: https://www.econbiz.de/10003629462
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Deciding when to stop developing
Mengel, Milton E. - In: New Products, new profits : Company experiences in new …, (pp. 291-297). 1964
Persistent link: https://www.econbiz.de/10003629972
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The contribution market research can make strategic planning by exploring and exploting the product life cycle concept
Mesdag, Martin van - In: Esomar congress (1970), pp. 95-110
Persistent link: https://www.econbiz.de/10003630625
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Null-Basis-Budgetierung (NBB) in der Produktenentwicklung
Meyer-Piening, Arnulf - In: Journal of business economics : JBE 31 (1979) 4, pp. 63-70
Persistent link: https://www.econbiz.de/10003631124