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Vereinigte Staaten
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2
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William Lazer : reflections on my career
Lazer, William
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10009758434
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2
Marketing management : a systems perspective
Lazer, William
-
1971
Persistent link: https://www.econbiz.de/10000576369
Saved in:
3
William Lazer : reflections on my American Marketing Association presidency
Lazer, William
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 548-562
Persistent link: https://www.econbiz.de/10010434528
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4
Education for marketing in the 1970 s
Lazer, William
- In:
Journal of marketing
30
(
1966
)
3
,
pp. 33-37
Persistent link: https://www.econbiz.de/10002360627
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5
Comparative insights into Japanese marketing : miths and realities
Lazer, William
- In:
Comparative marketing systems
,
(pp. 233-246)
.
1984
Persistent link: https://www.econbiz.de/10002360639
Saved in:
6
Competition, innovation and marketing management
Lazer, William
- In:
Social issues in marketing : readings for analysis
,
(pp. 128-136)
.
1967
Persistent link: https://www.econbiz.de/10002360652
Saved in:
7
Some observations on the "state of the art" of marketing theory
Lazer, William
- In:
Business review
24
(
1965
)
3
,
pp. 11-20
Persistent link: https://www.econbiz.de/10002352540
Saved in:
8
A systems approach to transportation
Lazer, William
- In:
Marketing logistics: perspectives and viewpoints
,
(pp. 197-202)
.
1967
Persistent link: https://www.econbiz.de/10002352553
Saved in:
9
Sales forecasting: key to integrated management
Lazer, William
- In:
Business horizons
2
(
1959
)
3
,
pp. 61-67
Persistent link: https://www.econbiz.de/10002352585
Saved in:
10
Sales forecasting : key to integrated management
Lazer, William
- In:
Marketing management and the Indian economy
,
(pp. 108-117)
.
1970
Persistent link: https://www.econbiz.de/10002352592
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