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Can an ethical situation be “not a question of ethics”?
Beck, Jeffrey A.; Lazer, William; Schmidgall, Raymond - In: Journal of hospitality marketing & management 19 (2010) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10003974676
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Product rejuvenation strategies
Lazer, William; Luqmani, Mushtaw; Quracshi, Zahir - In: Business horizons 27 (1984) 6, pp. 21-28
Persistent link: https://www.econbiz.de/10003620653
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Reflections on the American Marketing Association Doctoral Consortium
Lazer, William; Bennett, Peter D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
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Basic duties of the modern sales department
Kelley, Eugene J.; Lazer, William - In: Readings in sales management, (pp. 234-239). 1970
Persistent link: https://www.econbiz.de/10002231073
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Basic duties of the modern sales department
Kelley, Eugene J.; Lazer, William - In: Sales strategy : cases and readings, (pp. 56-61). 1969
Persistent link: https://www.econbiz.de/10002231083
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Managerial marketing : perspectives and viewpoints ; a source book
Kelley, Eugene J.; Lazer, William - 1967 - 3. ed
Persistent link: https://www.econbiz.de/10002231131
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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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Innovations in marketing management
Smith, Wendell R.; Cascino, Anthony E.; Lazer, William - In: Business horizons 2 (1959) 3, pp. 52-67
Persistent link: https://www.econbiz.de/10002821221
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Japanese distribution channels : invisible barriers to market entry
Shimaguchi, Mitsuaki; Lazer, William - In: MSU business topics 27 (1979) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10002797956
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Social marketing : perspectives and viewpoints
Lazer, William; Kelley, Eugene J. - 1973
Persistent link: https://www.econbiz.de/10002352572