Similar Search Results

Number 4-5 - International services marketing - Developing marketing strategies for transnational service operations

Lovelock, Christopher H. - In: The journal of services marketing 13 (1999) 4-5, pp. 278-289

Persistent link: https://www.econbiz.de/10007121091

Cases in public and nonprofit marketing

Lovelock, Christopher H. (contributor); … - 1977

Persistent link: https://www.econbiz.de/10013543663

Public and nonprofit marketing : cases and readings

Lovelock, Christopher H.; Weinberg, Charles B. - 1984

Persistent link: https://www.econbiz.de/10013491088

Consumer oriented approaches to marketing urban transit

Lovelock, Christopher H. - 1973

Persistent link: https://www.econbiz.de/10004853526

Services marketing : people, technology, strategy

Lovelock, Christopher H.; Wirtz, Jochen - 2007 - 6. ed.

Persistent link: https://www.econbiz.de/10004873017

Essentials of services marketing

Lovelock, Christopher H.; Wirtz, Jochen; Chew, Patricia - 2009

Persistent link: https://www.econbiz.de/10004926090

Services marketing : people, technology, strategy

Lovelock, Christopher H.; Wirtz, Jochen - 2011 - 7. ed., global ed.

Persistent link: https://www.econbiz.de/10004953514

Developing marketing strategies for transnational service operations

Lovelock, Christopher H. - In: Journal of Services Marketing 13 (1999) 4/5, pp. 278-295

Defines transnational strategy as the integration strategy formulation and implementation across all countries in which the company elects to do business, in contrast to a multidomestic (or “multilocal”) approach that provides for independent development and implementation of strategy by...

Persistent link: https://www.econbiz.de/10014905642

Essentials of services marketing

Wirtz, Jochen; Lovelock, Christopher H. - 2018 - 3rd edition

Persistent link: https://www.econbiz.de/10013547381