Essentials of services marketing
Christopher Lovelock ; Jochen Wirtz ; Patricia Chew
| Year of publication: |
2009
|
|---|---|
| Authors: | Lovelock, Christopher H. ; Wirtz, Jochen ; Chew, Patricia |
| Publisher: |
Singapore [u.a.] : Prentice Hall |
| Subject: | Unternehmen | Dienstleistung | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXII, 567 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-981-06-7995-8 ; 981-06-7995-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004926090