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A slogan is an integral component of a brand's advertising platform that helps shape its identity and define its …
Persistent link: https://www.econbiz.de/10010931216
brand, quality of the water, and the packaging of the product. Quantitative research was chosen as the methodology, with … student housing area. Based on the survey result, it is proven that brand, quality of the water, and the packaging of the …
Persistent link: https://www.econbiz.de/10011210240
, respectively how they should build their image and brand. Finally, the methodology also relates to building good relations with …
Persistent link: https://www.econbiz.de/10011210250
the following:•the communication policy has a significant impact on brand value perception, what implies the necessity of … the process of customer’s identification with the brand identity,•social networks create a suitable environment for … internet advertising which influences the customers mostly in the process of brand value creation,•social networks are suitable …
Persistent link: https://www.econbiz.de/10011210286
In the article analyzed different aspects related with consumers of products, which represented on the market. Some methodological approaches proposed to measuring loyalty and analysis of efficiency this activity.
Persistent link: https://www.econbiz.de/10011214269
Статья посвящена определению роли бренда в организации интегрированных маркетинговых коммуникаций. Выделены классификационные группы маркетинговых...
Persistent link: https://www.econbiz.de/10011215714
В статье проанализированы и структурированы подходы и принципы по формулированию продукции промышленного назначения. Предложена классификация товаров и...
Persistent link: https://www.econbiz.de/10011215907
This article is dedicated to mental and ethical aspects that arise in the process of developing brands for a juvenile target group. A highly optimized way of discerning and satisfying the emotional demands of children and rational motives of their parents is proposed. To create a trademark...
Persistent link: https://www.econbiz.de/10011215993
В статье показана роль марочного капитала в современных экономических трансформациях; рассмотрены рыночные и социальные проявления марочного капитала;...
Persistent link: https://www.econbiz.de/10011216136
В статье предложена модель «Мозаика бренда», которая адаптирована к франчайзинговой деятельности. Усовершенствовано сущностное наполнение составляющих...
Persistent link: https://www.econbiz.de/10011216175